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small batch apparel with a deeper soul...
how deep can You go?

Wear the Story | Share the Story:
inspired designs
rooted in intention

KULEANA FIRST: we started making the products we wanted to see in the world and we did this with an uncompromising approach to honor our kupuna, stories, and community.
$5 from every item supports our Mission Partners.

MAMo 2026

Our designed, hand screen printed, cut & sewn collection Made in Hawaii. Through new designs, styles, and colorways we continue to share the mo'olelo (story) of Puniaiki, descendant of our fishing deities in Hawaiian culture.